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Creative Leadership in Disruptive Times

Dec 04, 2019


  • EDITORIAL TEAM Talent Management Institute
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“The Future is disorder. A door like this has opened up only five or six times since we got up on our hind legs. It’s the best possible time to be alive, when almost everything you thought you knew is wrong.”

- The mathematician Valentine, in Tom Stoppard’s play, Arcadia.

Disruptive technologies have jolted the world and while we are getting acclimatized to this new way of continuum - the only thing that’s certain is that nothing is certain.

In this riot of ambiguity and surprises, the habitual ways of management become as good as fossil. Before you get disheartened, here’s the silver lining of this disguised opportunity cloud – these are also the times when our world is running on knockout steroids of innovation and creativity when we are living both in fear and admiration of the developments around. Things don’t make so much sense and we are hard-pressed to rethink our leadership ways. Senior leaders are now transitioning to Creative Leadership which has emerged as the new Alpha and Omega of the business world.

Decoding Creative Leadership:

Experts have gone creative with creative thinking definitions and a handful of them can be found spilled around. But, almost all of them have built the concept around flexible leadership in light of need, context and culture. Such leadership is driven on “innovative thinking and mission-driven entrepreneurship”. Individual accomplishments take a backseat for creative leaders and their prime motive is to bring contributors together.

Creative leaders think like entrepreneurs and Startup owners. They continuously challenge their own ways of working and place greater good at the focus.

Why Creative Leadership:

Before we delve deeper into the intricacies of Creative Leadership, here’s a wider rundown on the whys of it:

  • A guerilla strategy warfare is on every business front and newborn companies like Airbnb and bookings.com are posing competition to decade-old hotel giants.
  • Environmental changes like global warming are blurring the lines between for-profit and not-for-profit organizations. Causes and remedies are becoming universal. On one hand, government fundings are slumping for NGOs, on the other, profit-making organizations are under constant scrutiny for social appropriateness. Both for-profit and not-for-profit organizations are being forced to relook into their models and act responsibly in everything they do.
  • The workforce is changing. Millennials, Gen Y and Gen Z are more invested in social causes. They are demanding more than a hefty paycheck.
  • Raj Sisodia, in his book, Firms Endearment, pointed out that companies with a definite and intense sense of purpose outperform the S&P index of 500 leading organizations.
  • IDEO Europe says the company’s products and services succeed more when they have a clear vision.

Two Use Cases, Copious Lessons:

The brightest concepts are mere concepts until their validity is checked in practice. These two use cases explain the extent to which Creative Leadership can impact lives and businesses:

Use Case 1: Dr. Govardhan Singh Rathore’s collaborative effort to turn decade-old poaching challenge into a social betterment opportunity.

Problem >

In Ranthambore National Park, India, Dr. Govardhan Singh Rathore had a tough task on his hands when he took the reins of the protected forest land in his hands. Local farmers were ruthlessly decimating the forest lines by trimming forest canopy for firewood. Bereft of adequate fodder, their cattle often digressed to the park vicinity risking encounters with endangered forest tigers. The inevitable knocked. Tiger attacks shot up and piqued villagers became acquiescent of tiger poachers. Net result: Tiger poaching escalated.

Strategy >

Dr. Govardhan Singh Rathore:

  • Built a health clinic to improve health and build goodwill among villagers.
  • Encouraged villagers to breed cows that produced more milk with less vegetation.
  • Encouraged villagers to use cow dung for biogas and fertilizers. Initially, he offered biogas plants for free. With readily available healthier cooking options at hand, villagers stopped depending on trees for firewood.
  • Planted new trees for forest regeneration. Assigned trees to villagers and paid them in cash to keep those trees alive.
  • Offered free education to kids of poachers as a reward against poaching and gave them camels to generate income through milk and transport.

Result >

  • 15 surrounding villages with 25,000 villagers joined Dr. Rathore’s cause.
  • The initiative encouraged Rajasthan Forest Department to plant fodder and distribute free among graziers thereby reducing grazing in surrounding forest areas.
  • Children got involved in the cause. Some of these could become lifelong advocates of the ‘save tiger’ campaign.

Use Case 2: How Chris Anderson Established 3D Robotics as the largest Drone Maker in the US?

Problem >

When Chris Anderson, CEO of drone-maker, 3D Robotics, launched his drone website, his prime concern was finest-innovation at minimum-cost.

Strategy >


  • Invited drone enthusiasts to his website DIYDrone that promoted “open-source innovation”
  • Encouraged creativity and acknowledged participation at every level. The company sent a T-shirt to every contributor cheering their inclusion in the tribe of insiders.
  • Offered significant contributors plane tickets to the headquarters and back. The participant could meet and interact with DIYDrone leaders. Few chose to become the company’s full-time employees.
  • Result >

  • 3D Robotics has emerged as the biggest producer of drones in America.

Leadership Then and Now:

Creative Leadership is the way ahead. That brings us to the question how you can become a Creative Leader? John Maeda and Becky Bermont, 2016, created a list of traits in Creative Leaders and benchmarked them against the traits of authoritative leaders. Take a look:

Some More Food for Thought…

BBC dropped the information bomb around the life expectancy of young companies slumping to one-third of what it used to be in the 1990s. A company that could have steadily cruised for 50 easy years back then will now have a hard time keeping its head above water for over 15 years. What’s worse - This number is slumping fast.

Our quintessential business schools have been promoting linear thinking with definite causes leading to definite results. This approach runs diametrically opposite with the kind of anomalous leadership that’s thriving in today’s time. It seems radical concepts like Creative Leadership need time and effort to bloom. But is the change truly so radical because Einstein had predicted the change decades back when he listed creativity and innovation as the “most crucial skills of 21st century”?

While you ponder over these, try Creative Leadership by:

  • Rattling established systems and thought cages
  • Being intuitive
  • Being nimble
  • Acting with conviction

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